How to apply foundation

There is no right or wrong way when it comes to tools used to apply foundation – it’s all about personal preference and what works best for you. However, there are a few guidelines to ensure smooth, even and perfectly blended foundation with no harsh telltale lines where your make-up ends.

To start, ensure that the foundation matches your skin type and skin tone.  If you’re not sure what you should be using, read my previous post on the differences between gel, mousse, cream and liquid foundation.  If you’re not sure on how to match your foundation to your skin tone (skin colour), read more on how to find the perfect shade.

Foundation can be applied using any of the following: cosmetic wedges, Beauty Blenders, foundation brushes, or even your fingers.  Cosmetic wedges and Beauty Blenders absorb a lot of product, although they will absorb less if wet first. Wetting the sponge does mean compromising – you’ll waste less product, but you will end up with less coverage – not so good if you’re wanting medium to full coverage.

Wedges and Beauty Blenders do need to be washed frequently as they become a breeding ground for bacteria when not washed often enough. They do stain and will wear out with frequent use, needing to be replaced often.

Brushes don’t absorb product, although they will retain a slight residue in the bristles, and also need to be cleaned frequently.  If looked after, a good quality brush can last for years before needing to be replaced.

Personally, I find that more watery liquid foundations and some thinner BB creams are easier to apply with the fingers, while thicker liquid foundations, BB creams and cream foundations are easier to apply with a brush.

Before applying foundation, thoroughly cleanse, tone and lightly moisturise the face and neck area. Wait a few minutes before applying a primer and give this a few minutes to settle onto the skin before applying foundation.

How to apply foundation correctly:  Start applying the foundation by dabbing dots in the centre of the face, around your nose, the centre of your forehead and chin, and then work outwards from these areas blending the product towards your hairline, ears, jaw, and down onto your neck, blending further towards your collarbone.  This ensures most of the product remains on the centre of the face, thinning and blending into your natural skin colour where it meets your hairline and collarbone, with no harsh telltale lines.

Finish by setting your base with a light dusting of loose powder on a large, fluffy powder brush.